Fashion marketing Essay Example | Topics and Well Written Essays - 500 words

Fashion marketing - Essay Example It takes over other stores to enter a new market and because of the brand name, it is able to quickly settle in. (International Operations, 2008) As mentioned above, Wal-Mart has a simple strategy which it practices around the globe. This has been the reason why Wal-Mart hasn't been able to do well in Germany and China. The same strategy cannot be implemented across cultural and geographical boundaries. Despite the standard strategies around the world, Wal-Mart has to adapt to an extent like the low budget stores in Brazil and small subway stores in China. The global initiative does not support its marketing strategy very well in all regions, Wal-Mart needs to adapt and be flexible in order to be success. (International Operations, 2008) Currently it does not seem that Wal-Mart will be successful in Japan or German. To be successful, the management should study the local conditions of store chains that are functioning well and adopt a similar marketing strategy since learning is the best thing to do. Also Japan and Germany are very quality conscious thus the best thing is to give them high quality products at higher rates. And also before starting any operations, Wal-Mart should perform an extensive market research like the one being conducted in India. According to the conclusion th